As we informed you last month, the time has come to remove your Adify tags and replace them with the DoubleClick tags. It is important to do this ASAP. If you do not make the change, you risk seeing blank or house ads. Instructions for getting your new tags and making the change can be found below.
Your old Adify tags look something like this (this is just an example, not the exact code as you’ll see on your site):
Your new ad tags will be located in DART Network Builder (DNB). You can find screenshots with instructions on how to get your new tags below. Here are the detailed steps to get your new DoubleClick tags:
1) Log in to DNB by visiting https://dnb.doubleclick.net/
*If you need your DNB log in, email me at email@example.com, subject "DNB Log In".*
2) Once logged in, click "Sites" in the upper left hand corner. Screenshot.
3) In the Sites section, click on "Get Tags". Screenshot.
4) Click “Generate Tags”. Screenshot.
5) Your tags will be generated below. Screenshot.
6) Copy and paste your new tags onto your site, replacing your old Adify tags.
You are allowed a maximum of 3 ads per page, and only 1 ad per size. If you try to add more than one ad per size you will see unpaid house ads, so please adhere to the 3 ad per page policy. If your contract limits you to 2 ads per page, please choose just 2 ad tags to use on your site.
If you run into issues with the new tags not being XML compliant, make this edit in red:
While generating your new tags, please take note of the category name on the tab. Sites can be categorized as either “gensports” or have 2 sport categories such as NFL/Fantasy or MMA/Wrestling. If your site primarily covers more than 2 sports of the sports advertisers consider “major sports” (NFL, NBA, MLB, Hockey and College) then your site should be categorized as “gensports”. Please review the category we currently have your site under and let us know if it needs to be amended. If you cover MMA, Boxing and Wrestling, please tell us which of the 2 you cover primarily. If you cover 2 sports AND Fantasy, you should be categorized as “gensports” AND Fantasy. This is the only category that can be combined with “gensports”.
If you believe you should be in a category other than what you see in the tab on the “Get Tags” screen, please choose a maximum of two of the following categories per the instructions above and email me at firstname.lastname@example.org with “Site Name, Category 1, Category 2” in the subject line of the email.
Your new ad tags must be posted ASAP otherwise you risk serving unpaid house ads. Do not wait to make this transition, thanks!