This is the monthly newsletter sent to publishers in the YBN. Below you will find information about your YBN payments and updates from the YB team.
There's a lot going on in the world of sales. We have campaigns currently live for Miller Lite, Henry Weinhard's, Microsoft, Jim Beam, Can-Am Spyder, and Axe. We've got deals for June and July from clients like Best Buy, Nike, Showtime, and Universal Pictures. Several of these are coming to us through our relationship with FOXSports.com and we continue to partner with them to get advertising programs we might not have received in the past.
Questus audience profiler survey
The FOXSports.com sales team has already been selling ad inventory on Yardbarker Network sites for months, but they plan to ramp up aggressively in the second half of 2011. To fuel these efforts, FOX will be surveying visitors across all the sites that they represent, including Yardbarker Network sites. The surveys will intercept site visitors at a low frequency to capture data that is critical in influencing media buyers’ decisions about which sites to work with.
We will implement the intercept surveys through your existing YBN pixel. The survey will run sporadically over six months with very low intercept ratios and we will set a cookie so that site visitors are only intercepted once regardless of what FOX site they see the survey on or whether they participate in the survey.
The intercept itself is a simple, small, square unit that will appear with text inviting visitors to participate in a brief survey. The image will contain a “No Thanks” link that users can click and the intercept will immediately go away.
The data we gather from this survey will be extremely useful in FOX’s efforts to attract advertisers to your site. However, should you wish to opt out of this program, please email your request to me at email@example.com along with the URL of your site(s).
Yardbarker has gone mobile! The Yardbarker app is now available to iPhone, iPad and Android users. Receive alerts on the latest sports rumors and gossip and customize by your favorite sports and teams. Download the app here.
Also, a reminder that if your YBN site has an app of its own, we'd love to know about it. Please email Molly@yardbarker.com to let her know -- she will ask for some details on your app so we can include you on potential future sales plans.
Your YBN payment
If we have your payment information in our system, you should have received your direct deposit for March earnings earlier this week and an email from firstname.lastname@example.org with a subject line like "Payment Advice Number12345" with a PDF showing your payment amount(s). If you completed your paperwork recently, you may not have made the cutoff for the end-of-May payment. In that case, you will be paid at the end of June for your regularly scheduled April earnings plus all previous months that are owed to you. If you have not yet completed your payment paperwork, or if you believe you are complete but you did not receive a payment, please contact email@example.com. (If you've missed our multiple communications about our transition to FOX's payment system that required you to submit new paperwork, please read this information for US publishers. Non-U.S. publishers should contact firstname.lastname@example.org for instructions.)
If you or someone you know is interested in joining our team in the San Francisco Bay Area, please check out our Jobs page. We're currently looking for a Sales Development Manager, an Advertising Operations Analyst, and a Lead Ruby/Rails Engineer.